 Founded in 2007, the innovative company SVA-BizSphere AG has
come up with a solution that addresses the growing business problem
of information overload in sales and marketing. Called the BizSphere
Sales Enablement Solution Suite, the product integrates existing
content management systems and portals and provides relevant sales
information through one user interface. Jochen Moll, the company's
CEO claims the platform provides customers with consistency and
actuality in their information. "With one click of a mouse it uncovers
deficiencies in sales and marketing materials," he says. "It has a
visualised interface that helps customers identify where there is a
need for additional information, how many references they have,
and other information that can typically take hours to uncover."
Moll, an executive with 18 years of
experience in the IT industry, claims the
sales enablement market segment is
creating a buzz amongst elite business
analyst groups. "It is an emerging
market segment," he says. "Companies
are spending more of their resources in
searching, retrieving and recreating
content. Now they are identifying the
need to address their information
infrastructure in the sales and marketing
environment. Our solution suite
significantly speeds up this information
retrieval process, saving a customer
time and costs."
While the BizSphere Sales Enablement
Solution Suite enables the retrieval,
management and distribution of
content, it also allows the customer to
protect their existing software
investment. "Our application sits on top
of existing platforms," says Moll. "It
provides additional value by
consolidating all the different sources of
information in one interface."
 Although the company already has
some large customers in Europe they are
also currently involved in talks with
potential customers in the US.
Strategically Moll is seeking to gain
stability in the short term. Within the
next few years, however he plans to
grow the company's brand and increase
market presence in Europe and the US.
"Our objective is to make our brand
name successful," he says "and to be
known in the market segment. We want
to be the company here in the European
market that will define the technology
standard and shape this market
segment of sales enablement. That is
our ambition. When it comes to
challenges, we are a start-up company
still in investment mode, so we need to
get the right traction and the right
visibility in order for us to stand on our
own."
SVA-BizSphere AG is a spin-off of the
large German systems integrator
company, SVA GmbH which helped
BizSphere get started. The core
BizSphere team consists of around 25
people divided between offices in
Germany and Shanghai. "Our team is
highly qualified and creative," says Moll.
"We keep it flexible in order to manage
our cost base but the intention is that as
we grow our business, we will also grow
our skill base."
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